ISS, based in Vietnam, uses a range of channels, such as the web, mobile and social network services (SNS), as platforms for digital content sales. Their iFUN product is a web and mobile experience that includes a range of fun and entertainment features including flash games, mobile games, music and ringtones, wallpapers, forums and, now, connectivity via the SNS. ISS describes iFUN as a “city of FUN where people can share and purchase whatever they want."

ISS’s challenges
ISS did not want to miss out on a strong business opportunity for white-label SNS in the growing Vietnamese market. 3G networks launched in Vietnam late in 2009, and the use of 3G smartphones is predicted to increase over the next two years.

The Mostyle solution
We suggested that the high retention and user activity of an SNS branded with the iFUN identity could increase sales of digital content. Consequently, ISS collaborated with Mostyle to introduce the iFUN SNS, a fully-supported mobile games SNS with a range of web and mobile entertainment features for the Vietnamese youth market.

Mostyle’s Branded SNS Platform allowed for rapid deployment and flexibility to integrate with the existing iFUN infrastructure, payment passport system and game content server.

The challenges we tackled
Although the iFUN SNS was similar in scope and functionality to other projects we have undertaken, it had one big difference—it was the first non-English SNS we had set up. We had to successfully deal with our first localization for another language.

What we delivered to ISS
Using the Mostyle Branded SNS Platform as a foundation, we created the first SNS to have an integrated mobile games content shop for iFUN. This allows users to purchase mobile games via the web or mobile from within the SNS.

Benefits

The Mostyle Branded SNS Platform helped SMART to:

Build deeper customer relationships with a loyal user base.

Aggregate user profiles and information for marketing research and CRM.

Create an interactive communication—and digital sales—channel between iFUN and the iFUN community.

Update
As the iFUN SNS grows in popularity and potential for digital sales, Mostyle continues to work closely with ISS in achieving groundbreaking results in the mobile space.

© Mostyle 2008