Designed to support both web and mobile interfaces, the Mostyle SNS Platform includes all the usual social networking features, plus innovative touches such as a Single Sign On (SSO) API and a content moderation tool. Platform features include:

User Profile
This is a configurable page containing graphic and textual information about the user, designed to add pizzazz to the user account and help the user attract new friends. The profile includes a photo avatar, name, location, age, sex, factoids (funny facts about the user), a photo album, a video album and Shoutouts. Privacy Options are available on the user profile to allow information and content to be hidden, or restricted to friends only.

Shout outs
This feature allows friends to add comments about a user’s profile.

Friends
Other network users can be added as friends. Community members have the choice of befriending other users with an option to accept or deny the offer. Once users become friends, they have visibility over each other’s events (Happenings) and are notified of each other’s activities (Notifications).

Messaging
User-to-user messaging allows community members to send private messages to each other via internal mail. Messages are displayed in a conversation-style format similar to an instant messenger.

Groups
Groups are one of the platform’s central mechanisms that bind users together around a common interest. Each group includes a discussion board and shared album. Any community member can create and manage a group. This “Group Manager” can also moderate the group, by deleting inappropriate discussion messages or inappropriate photos.

Photos
This feature allows community members to upload pictures and share them with other members, as well as view pictures posted by others and comment on them. Photos can be uploaded directly from a mobile phone or via MMS, e-mail or desktop upload. Supported formats include JPG, PNG and animated GIF. After being uploaded, photos can be managed and arranged across a number of personal photo albums.

Video
The Video feature allows community members to upload videos and share them with other members, as well as view videos posted by others and comment on them. Videos can be uploaded directly from a mobile phone or via MMS, e-mail or desktop upload. Supported formats include 3GP and MP4. Videos are available to community members in a download format (not streamed).

Upload Content
This feature allows other forms of content to be uploaded by community members via e-mail, MMS or direct browser.

Happenings
This feature of the platform allows community members to see what their friends are up to. Happenings display a list of friends’ activities, including new status updates, new photos, videos or blog entries, activities from within groups, or new Shoutouts to the member’s profile page. Friends can also view a member’s recent happenings by viewing his or her profile page.

Notifications
Notifications help community members keep up with current happenings in the network. They are also a useful mechanism for drawing straying members back into the community, thus increasing user retention. Notifications alert a community member of an event that they need to take action on—for example, a new comment on a photo or blog, or a new friend request. Members also receive e-mail notifications to remind them of upcoming events.

Blog
Blogs are similar to online diaries. All community members have a blog in which they can write diary entries and attach a photo. Friends can comment on these entries. All community members can also create new blogs and invite friends to participate. This is a great way to keep a larger number of members up-to-date and build a fan circle.

Account settings
These include customized features for each community member, such as privacy settings and e-mail notifications.